The State of the News Media 2011: Users Slow to Accept Paywalls

Just 36 percent of adults currently pay for local news and, not surprisingly, when asked if they would be willing to pay subscription fees, the willingness went down as the cost went up, according to The State of the News Media 2011, an annual report from the Project for Excellence in Journalism and the Pew Internet & American Life Project.
According to the survey, conducted in January, most of the adults currently paying for local news are doing so via print newspaper subscriptions (33 percent), while 5 percent said they pay for other online local news content, and 1 percent mentioned local news apps.
When asked if they would be willing to pay $5 per month for access to online local news content, 23 percent of respondents agreed, but that number fell to 18 percent when the monthly cost was doubled to $10. Nearly three-quarters of respondents would not pay at all. David Cohen is editor of Adweek's Social Pro Daily.