The State of Mobile in the U.S. (Infographic)
Smartphone penetration is up to nearly 80 percent, and more than one-half of all web traffic comes from mobile devices.
As the smartphone market expands, it creates opportunities for other industries, particularly in the e-commerce and application spaces. Indeed, these two sectors have grown with smartphone penetration. An infographic from mobile programmatic display advertising firm Sociomantic Labs provides insight into this growth.
Smartphone penetration in the U.S. has grown from just under 70 percent in 2014 to an estimated almost 80 percent this year. Android still seems to be in the lead when it comes to operating systems, capturing more than one-half of the market, compared with 43 percent for iOS.
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