The Sound of Media Silence

Yes, tonight is the first episode of the third season of The Apprentice, a scant month or two after the second season ended with a twenty-two percent drop-off in audience share from the first season. Reportedly, the NBC publicity department has been frustrated by their inability to get much media coverage for tonight’s launch. According to this Bloomberg item Trump is announcing that he’ll do two more seasons of the show, but no deal has been struck and NBC is waiting to see how steep the drop-off is before negotiating.