The Social Graph is Facebook's Most Valuable Asset

Yesterday, I had the opportunity to speak on a panel at Snap Summit. During the panel, a discussion came up surrounding “platform wars” and how companies (including Google) were racing to develop a competing platform to Facebook. I completely agree that the race has begun but the real battle is over the “social graph.” A number of people have suggested that the word “social graph” make little to no sense given that Facebook is just a social network.