The Real Top 14 PR Twits to Follow in 2014 (Part 3)


There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

ed zitron1. Ed Zitron. At PRNewser, we aren’t sure if our fearless leader is crushing on Ed because of his smooth British accent or the fact that his agency has a sweet name (EZ-PR, get it?) but we are sure you have probably seen him quoted a couple of times. Jokes aside, it’s because this guy has great stuff to say. Some PR people take umbrage with his pontifications, but that’s only because he tells the truth. He even wrote a noteworthy book on pitching. For those reasons, and several others, he merits your attention. He got ours.

ArikHanson2. Arik Hanson. Ever heard of #HAPPO? If you are in PR, you have trolled that hashtag at least once hoping to find a new gig. Well, thank this guy. It was his idea. And he lives the premise — he’s all about helping a PR pro out through insight, content, shares, and interaction. It’s obvious the man thinks ahead. He even reserved the Twitter handle of the Swedish spelling of his name, just in case. Who does that? Either a complete narcissist or someone who just gets it. (Once you follow him for a while, you’ll allow the occasional indulgence.)

mark fish3. Mark Fish. This guy is what you expect of a social media addict — whimsical tweets, insight that forces followers to ask “Where’d he get that website?” and engagement in high demand. The guy offers “Edward Snowden Privacy Tips” without fear of the NSA bugging his handle. Follow him for any amount of time and you will be doing more than sharing his tweets; you will be bookmarking the websites he trolls. Why? You hope to offer the stuff he finds on a weekly basis. Oh, and his bio? “One lab accident away from becoming a super villain” is what did it for us.

shonali burke4. Shonali Burke. Personally, she was one of my first Twitter crushes. Sure, her name is exotic — but on Twitter, it’s all about smart people. Then, when you find someone who shares good links, you hope he or she seems like a good person. Anyone who wants to help bring change to an industry in need of it is most likely good to the core. #MeasurePR took form when people began discussing the death of the AVE in hushed tones. She did that first. Bravo and well worth the follow. (I’m not a stalker, I just tweet a lot.)

Rich-Leigh5. Rich Leigh. So, when most people in PR get on Twitter and start trolling for followers, they will enter “PR” and eventually find @PRExamples. It sounds like a space to find case studies and smart stuff about PR, and you would be right. That’s Rich. I suppose work wasn’t that busy for the guy, so he decided once PR Examples was doing okay, he would create another bigwig handle. That’s @Bloggabase. I know, right? Both handles are tools for people in the industry to learn about best practices and discover the best case studies. If he anything, he deserves a “thank you.”