The Problem With Shallow Metrics and Incongruent Comparisons
Not all social networks are created equal -- nor are the metrics used to measure their success and value.
Twitter co-founder Evan Williams ignited controversy last month when he was quoted saying, “I don’t give a s—t if Instagram has more users.” The Fortune interview came following the announcement Instagram had reached 300 million users.
Ultimately, Williams’ point was that the number of users is a shallow metric, and comparing networks that serve different purposes based solely on this number is plain stupid. Williams dug into this concept a little deeper in a post on Medium.
Admitting that some might have seen his comments as trivializing the success of a very popular and well designed app, Williams also writes, “My rant was the result of increasing frustration with the one-dimensionality that those who report on, invest in, and build consumer Internet services talk about success.”
Indeed,
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