The Problem with Tech Media Relations as Illustrated by a Single Tweet
A journalist's job is not to promote a given company.
Our new weekly series Pitch, Please builds on a point of painfully common knowledge among PR professionals: journalists often respond negatively to pitches.
Beyond that, though, we’d like to highlight one such response shared this morning by Mike Isaac of The New York Times to a pitch from someone repping a tech company which just updated its product:
i dont understand how people can ask me to write about them like this. i get it so often, or variations on it pic.twitter.com/LNQ211mRMy
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