The PR Industry Likes LinkedIn Groups, Dislikes the Spam
We were curious about how publicists are using LinkedIn groups so we turned to you to find out. In PR as in life, there were few simple answers.
Crystal Thies, aka the LinkedIn Ninja, looks at it from a strategic point of view.
“Some groups are great for participation to establish my expertise, some are great for advertising. Some are great for simply connecting with prospects. They all have their place in a well-developed LinkedIn sales and marketing plan,” she wrote in our comments section.
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