The PR Industry Likes LinkedIn Groups, Dislikes the Spam

We were curious about how publicists are using LinkedIn groups so we turned to you to find out. In PR as in life, there were few simple answers.

Crystal Thies, aka the LinkedIn Ninja, looks at it from a strategic point of view.

“Some groups are great for participation to establish my expertise, some are great for advertising. Some are great for simply connecting with prospects. They all have their place in a well-developed LinkedIn sales and marketing plan,” she wrote in our comments section.

Michael Ventriello said he finds it most useful for “vertical industry research.”

And we had a couple of comments expressing frustration about locked groups that you can’t take a closer look at before submitting your name for membership and spam.

Back in February, when LinkedIn’s IPO information contained a bit of news that raised eyebrows about the amount of return activity on the social network, a number of readers chimed in to proclaim their frequent visits.

Edward Koczan wrote that he was finding great use for LinkedIn during his job search (a sentiment echoed by many others on the site and anecdotally).

“The best social media breakdown I’ve read goes: Facebook is your personal info, LinkedIn is your professional info, Twitter is your everything else,” he said.

A couple of commenters added that the site is great for new business leads.

On my updated group news feed, I see  a couple of interesting questions: Is the press release dead? How to respond to a client who questions ROI?

But there are also some good questions posted on Quora: What are some recommendations for good social media and digital marketing conferences in 2011? What are tips for coming across as calm and sharp during a live TV interview?

So we’re Team Quora because we find the answers to be particularly insightful. Although for engagement purposes, LinkedIn might be the better choice. If you have any other thoughts on the topic, the comments section is always open.

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