The PR Campaign That Cost $0
The group blog Ici et here, managed by the owners of organic food business Fait Ici in Quebec, cost nothing but time, and got the business a double dose of traffic, media placement, and an increase in sales.
PRDaily looks at how they did it: Jackson Wightman, the co-owner, selected a diverse group of people willing to contribute just one blog post for free. They also didn’t ask for a specific topic as long as the blog fit into food and Montreal somehow.
This
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