First Issue of The Pioneer Woman Magazine Nearly Sold Out After Just a Week and Will Go Back to Press

An additional 100,000 copies will be printed

The pilot issue of The Pioneer Woman Magazine sold nearly 150,000 copies in one week. The Pioneer Woman
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Ree Drummond, star of The Pioneer Woman on Food Network and creator of the blog of the same name, has extended her brand through a successful first issue of a print magazine.

Hearst Magazines, in partnership with Scripps Networks Interactive, published one issue of The Pioneer Woman Magazine on June 6 with a second issue planned for September.

But the first issue, which was sold exclusively at 4,000 Walmart stores across the U.S., nearly sold out after a week. So Hearst has decided to go back to press with an additional 100,000 copies.

“Ree is a remarkably talented storyteller, successful across so many platforms, from books to blogs to television,” said Hearst Magazines president of marketing and publishing director Michael Clinton. “As her millions of fans know, her unique and inspiring take on life is a phenomenon, and the magazine is a new way for her fans to engage with her.”

Scripps Networks Interactive and Hearst also partner on Food Network Magazine and HGTV Magazine, but neither reached the same level of popularity so quickly.

Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.

Advertisers including Dr Pepper, Ikea, Land O’ Lakes, Sherwin-Williams and American Standard are featured in the premiere issue alongside content like shopping guides, kitchen tours, cake decorating tips and photo essays from Drummond.

“The magazine brings together everything I’m passionate about,” said Drummond in a statement initially announcing the magazine. “I love using images to share recipes, spark discussions and tell stories, so this was a natural next step for me. I couldn’t be more thrilled with the first issue!”

Hearst Magazine’s editorial consultant Ellen Levine said, “Drummond’s upbeat personality and presence are woven in throughout the pilot issue as heartfelt anecdotes, thoughtful entertaining tips and scrapbook-style photography. The magazine allows Ree to expand her footprint into a fresh new lifestyle arena.”

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.