The Oscar PR Machine


(Cynthia Swartz of 42West)

In the Sunday Business section today, a dozen PR people involved in motion picture PR are mentioned by name, and three of them are quoted in “Your Publicist Should Call My Publicist.”

The article makes two interesting points about the growing armies of PR people–both internally at the studios, and at agencies. First, the huge uptick in numbers of people and lobbying can be traced to the Weinstein brothers and their miraculous seven nominations for Pulp Fiction.

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