The Onion's Baratunde Thurston on the Key to Writing a Catchy Headline
Baratunde Thurston has been with The Onion for about two and half years and is currently the “fake news” publication’s Web and politics editor. In this episode of Media Beat, we asked him about the key to writing a catchy headline. “I thought I understood how it works,” said Thurston of the time before he joined the publication and was looking in from the outside.
“We start with the headlines,” he said, adding that every week hundreds of headlines come in from the company’s full time writers and part time contributors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in