Why I Think @TheOnion Has Unfollowed A Record 485,000 People On Twitter

A few days ago, I was unfollowed by @TheOnion, the Twitter account of the much-loved satirical news site.

The Onion is one of the most popular feeds on the network, with well over two million followers. Back in the day, the account had a (possibly automated) follow-back policy, and they followed hundreds of thousands of people on Twitter.

Thinking it unlikely that they’d singled me out for a personalised dumping, I assumed whoever it was that managed their social media campaign had decided that enough was enough, and pulled the plug.

So I checked out the stats.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in