The One Thing Missing From Your Twitter Profile Strategy: Pinned Tweets

Don't let this valuable Twitter tool go to waste.

Pinning tweets is one of the most useful – and overlooked – aspects of Twitter profiles. You may have a beautiful cover photo, eye-catching profile picture, and a brilliant, well-branded bio… but if you aren’t thinking about your pinned tweets, you’re missing out on opportunities for branding, increased lead generation and more.
You can pin any tweet that you’ve sent, and it will jump up to the top of your profile. It will stay at the top of your profile, even when you send new tweets, until you unpin it or pin a different tweet.
How to pin a tweet
Any tweet that you send can be pinned. The process is simple:

  1. Scroll to the tweet you would like to pin
  2. Click the three dots (…) next to the “View Tweet Activity” bar graph just beneath your tweet
  3. Click “Pin” in the dialogue box
  4. Refresh your profile to make sure the pin appears at the top of your profile

Pinned tweets are not reposted. They are simply bumped up in the queue on your profile, and “stuck” to the top. This means that they will not reappear in anyone’s timeline, as if you just sent them. Instead, they will be the first tweet that anyone visiting your profile will see.
What should you pin?
So now that you know how to pin tweets, the question remains: what should I pin?
Depending on how you’re using your Twitter account, you may want to leverage pinned tweets for branding, awareness, conversions, website traffic or a host of other goals. Here are some types of tweets that you can pin:

  • Current and on-going promotions
  • Time-sensitive campaigns
  • Alternative ways of reaching you, such as additional Twitter accounts or your brand’s customer service email account
  • Old content that deserves to be revived
  • Your most recent top performing tweet
  • A great photo or image
  • Important company announcements, like hirings, new products and more
  • A link to a blog post or resource that you created
  • A conference- or event-related tweet

When thinking about what to pin, remember why you’re using Twitter in the first place. This will help you choose the tweet that will get you the results you want.
Why should you pin your tweets?
Pinning tweets earns more exposure for your greatest or most relevant tweets – just look at some of the results that brands are seeing:
The folks over at Buffer saw a 10x increase in their leads generated from a pinned Twitter card vs a non-pinned card, and Post Planner saw a single tweet jump from 120 retweets to a whopping 450 after it was pinned.
The results you’ll see will depend on what you want to measure, but there’s no doubt: pinning tweets should be something you add to your Twitter strategy, today.
(Pins in cork board image via Shutterstock)