The Obama Administration: PR Masterminds?

On Monday, Politico posted a story with the traffic-bait headline “Obama, the puppet master“. Why is it relevant to us? Because it’s really about the administration’s masterful use of modern PR tools and techniques to get its message across to the American people–whether the press likes it or not.

So what makes the Obama team’s approach to public relations so brilliant? Let’s review Politico’s assessment of its strategy, point by point:

1. Choose friendly media outlets and avoid tough questions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in