The Newest App From Facebook’s NPE Team Simplifies Messenger on Apple Watches

Kit, which stands for 'Keep In Touch,' debuted this week

Kit is the sixth app from Facebook's New Product Experimentation Team Facebook NPE Team/iTunes App Store
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Facebook’s NPE Team turned its attention to the Apple Watch with the release this week of its newest application, Kit.

Kit—which stands for “Keep In Touch”—was developed to make the process of communicating with contacts on Messenger From Facebook easier via Apple Watch devices, and a Messenger account is required to use the app.

The NPE Team (NPE stands for New Product Experimentation) said in the listing for Kit on the iTunes App Store, “Kit makes keeping in contact from your watch easy. Everything you need to compose a message is just one tap away. No more struggling to navigate a tiny screen to find the right option. To get started, just scan the QR code on your watch and pick a contact. One tap lets you send a voice message, your location or an emoji. You also have easy access to speech-to-text.”

The features listed on the App Store page are:

  • Onboarding: Log in by scanning a QR code on your watch or by entering an access code at fb.com/devices.
  • Contact selection: Select a Messenger connection from your suggested and recent contacts with one click. Tap on “Change Contact” in the settings page to switch.
  • Sending a message: Send a message with one tap via audio recording, emoji, location sharing, scribble, or dictation input.
  • Receiving messages: Swipe to see your contact’s messages on the right.
  • Notifications: Receive and respond to notifications from your top Messenger contact.

The social network’s NPE Team has been busy of late, releasing iOS app Tuned, which creates a private place for couples to share content with each other, earlier this month.

Pinterest-influenced Hobbi debuted in February, following three apps that were released last November: Bump, a one-on-one anonymous chat app based on conversation topics and geared toward college students; Aux, also aimed at college students, described as a “DJ for Your School”; and meme-creation app Whale.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.