The New Yorker Offers Facebook Fans-Only Articles
Click the like button on The New Yorker's Facebook page to view exclusive fans-only content.
The New Yorker is best known for witty cartoons, scathing book reviews and ground-breaking fiction, but rarely for tech-savvy. That’s changing as the magazine offers its first article for Facebook fans only.
To see the article, Facebook users must like The New Yorker. The magazine is using a tactic called a reveal tab, which is a small application designed to reveal content only after the like button on a Facebook page is clicked.
This practice is used widely among retailers looking to rack up like counts, usually offering coupons or product discounts as the revealed content.
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