The New Yorker Has Sold $1.2m In iPad Subscriptions
The New Yorker said that it has 100,000 iPad readers, including 20,000 who have paid a $59.99 subscription fee for the year, the NYT reports.
That’s $1.2 million in revenue for what is essentially the same product as the print magazine.
It proves, the Times said, that iPad apps don’t have to be complementary to the print product, with extras or video ads. The iPad app can be the print product.
“There are some bells and whistles, but we’re very careful about that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in