The New Yorker Asks for 'Likes' to View Content
Just how much do you enjoy the writing of Jonathan Franzen? The New Yorker is hoping its enough to “like” its Facebook page, because according to Mashable, that’s the only way you can view a new Franzen piece. A spokesperson for the magazine says the article is on its Facebook page because “We want to engage with people who want to engage on a deeper level.”
There are a couple problems with this. Forcing people to interact with your brand isn’t the best way to gain their engagement, and even if tons of people do like the page, does that actually lead to anything good? We’re not so sure.
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