The New York Times Launches International Account on WeChat (Exclusive)

Followers of The Times’ account on WeChat will receive a daily report of news and features in both English and Chinese.

This is an international account on WeChat and will not be available within China. A New York Times spokesperson told SocialTimes that the target audience is WeChat’s 100 million monthly active readers in more than 200 other countries.

Craig Smith, The Times‘ managing director of China, commented on the publication’s WeChat presence:

WeChat is a dominant social media platform in Asia with a fast growing footprint and we think it is important to be present on the platform as its reach expands.

The account was launched in collaboration with CuriosityChina, a digital and technology agency.