The New York Times Hits The (Pay)Wall
Last Thursday, the New York Times released a bleak report that indicated weak revenues throughout the first quarter of 2013. But bleaker still is the dismal reporting from the paywall: this quarter saw the weakest growth from its digital subscriber base, raising just 5.6% to 676,000 total users.
The new subscriber base for the Times has slowed considerably year-over-year, but this is the first time that growth dipped under 10%.
This graph, developed by Quartz, shows the progression from the last year:
It doesn’t take a statistician to see that fewer and fewer readers are capitulating to the paywall that the Times has set for its content, and although it is easily one of the most successful publications that has adopted the practice, it’s still losing out.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in