The New York Public Library Released an Insta Novel of A Christmas Carol

Its Instagram followers are up 67 percent since the program debuted in August

The New York Public Library is marking the 175th anniversary of the first release of Charles Dickens’ A Christmas Carol Wednesday with the debut of a new Insta Novel.

The NYPL teamed up with New York agency Mother in August to begin posting Insta Novels—which combine text with visual elements and Instagram functionality—on the library’s Instagram account, starting off with Lewis Carroll’s Alice’s Adventures in Wonderland, illustrated by popular animator Magoz.

Alice’s Adventures in Wonderland was followed by The Yellow Wallpaper, a short story by Charlotte Perkins Gilman, illustrated by Buck Design; and The Metamorphosis, a novella by Franz Kafka, illustrated by César Pelizer.

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