The New Happy Meal Brand Ambassador is Scaring the Daylights Out of People
Three tips for creating a mascot people will like.
McDonald’s has introduced a new brand ambassador for its children’s Happy Meal, named Happy. It’s going to be nationwide on May 23 “and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”
Of course, because the Internet shows no mercy, they jumped all over this new character. Example: “It’s the meal that eats you.”
Time points out that McDonald’s has a history of creating the brand ambassadors of people’s nightmares.
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