The New Gerber Baby Is Cuter Than Everybody Else's Baby Ever

Spend your weekend looking at Grace and melting.

Try to take your eyes off of her for a moment if you will. The text is over here.

This adorable little baby is Grace. She’s a seven-month-old model. And she’s your brand new Gerber baby.

There were 180,000 other babies up for the job. But it was this photo that took the top prize. And that prize includes $50,000, a year’s worth of baby food and the chance to appear in an ad this year.

Gerber’s brand is so closely tied to the cute baby on the jar, it might make this little darling one of the most important spokespeople in all of marketing.

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