The Mighty Tonnage of Tiny

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We’ve noticed this trend within nearly every creative business lately, from production houses to ad and design shops, but it’s nice to see someone smart writing it up in a well thoughout out article, like in Noelle Weaver’s “Are Small Agencies Ready for the New Wave?” It’s all about the huge increase in smaller shops popping up everywhere, with the added fear that we saw this before back in the late 90’s, before all those same shops closed. And didn’t you kind of feel a little weird sense of deja-vu when you saw that recent Newsweek feature about all the internet people? We’re pretty sure the whole thing’s on more stable footing this time around, but it’s still kinda strange. Here’s some of Weaver’s piece:

We’ve been hearing so much about Web 2.0 and how consumers use of the web has changed. There is also a lot of press these days about empowered consumers. Let’s not forget the creative class. And oh…what about the articles on Gen X and Gen Y’s career goals? [Gen X , it seems, doesn’t want the corner office and Gen Y are some of our nation’s youngest entrepreneurs.]

What does it add up to? According to the press, a whole new wave of start-up firms and non-profits which are being funded by hefty pre-emptive venture capital. In fact, according to the U.S. Small Business Administration, small businesses represent about 99.7% of all U.S. employers and they will generate around 70% of all new [net] jobs through 2010.