The Marketers Shaping the Future Share What Adweek Means to Them

Leaders at IBM Watson, BEN and GumGum celebrate 40 years bold

40 years from now, AI could very well run our day-to-day lives. For now, though, it’s the potential of AI that drove us to devote a day in our Elevate: AI series to the topic.

After the event, which coincides with Adweek’s 40th anniversary, we asked several attendees, including Michelle Boockoff-Bajdek, CMO of IBM Watson, and Ricky Ray Butler, CEO of BEN, what our brand has meant to them. Watch above.

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