The Magazine Circulation Decline
Media observers are still reeling the day after the semi-annual report by The Audit Bureau of Circulations, which compares newsstand sales and subscriptions from the second half of 2007 with the same period last year. Portfolio’s Jeff Bercovici called the figures a ”massacre out there on the news stand.” From Folio:
”Among the top 25 magazines in terms of total paid and verified circulation, only AARP (with a membership-based paid circulation of 23.4 million for its bimonthly magazine) showed an increase of more than two percent over the second half of 2006.
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