The Lion King Artist Helps Us All Remember Who #CeciltheLion Was

Mufasa couldn't have created a better tribute.

#PRFails can make us all laugh, groan or even cringe. #PRWins can make us all smile, cheer and applaud.

What Aaron Blaise, the former lead illustrator and animator of classic Disney characters in Lion King, AladdinPocahontas and Beauty and the Beast does here is #PRGold.

The master artist writes on his blog:

As you may be able to tell I am a HUGE animal lover an [sic] it drives me crazy when I see these beautiful creatures destroyed for no good reason. In fact, I’ve decided to get personally involved and hopefully our efforts can help educate people and prevent these horrible things from happening in the future.

Of course, he’s speaking about Cecil the Lion who was senselessly and tragically killed for “sport” by a dentist named Walter Palmer. And from that dire story comes a time-lapse video of art that is solemn enough to make you think and strong enough to make you act.

PR is after all, sharing stories. Great PR is about making stories come to life. Watch this video and tell us how you’re breathing after this.