The Limits of Mike Bloomberg's Massive Ad Spend

Unrivaled advertising in Super Tuesday states gave him a bump, but it won't be enough to win

Mike Bloomberg’s presidential campaign has been on a record-shattering ad blitz. According to media tracking firm Advertising Analytics, Bloomberg is projected to spend $528 million on advertising since kicking off his presidential bid in November through Super Tuesday on March 3. 

For Bloomberg, the business tycoon and former mayor of New York City who is currently self-funding his presidential campaign, half a billion dollars is a drop in the bucket: His total net worth is estimated at $64 billion. 

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