The Kindle Fire is Growing Fast, But The iPhone Still Leads Mobile Ad Impressions

Advertising impressions on the Amazon tablet are growing by an incredible 19 percent a day — beating the pace set by the iPad after it launched in 2010.  According to Millennial Media’s Mobile Mix Report for November, the Android device is already seeing hundreds of millions of mobile ad impressions a month.

What this may mean for developers is that Android is quickly becoming a bifurcated market, with Google’s official Android Market remaining the pathway to phone owners and Amazon’s appstore becoming the gateway to tablet owners.

Overall, impressions on connected devices (tablets, iPod Touches, eReaders, etc) grew 14 percent month-over-month, and now account for 16 percent of Millennial Media’s advertising, an uptick the company is crediting partially to the popularity of the Kindle Fire.

While