The Interview Online Success Could Be a Proving Ground for Digital Releases

Consumer damand for The Interview grew loud after the Sony hack, and digital sales are greater than the box office revenue.

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Ever since the revelation that a huge cache of Sony data had been stolen by hackers, there has been a focus on North Korea as the alleged perpetrator. The issue has seen international action and the focus on the hack itself has been somewhat lost. However, a dominant trend about d the power of on-demand streaming services has emerged.

The FBI have officially stated that the government of North Korea was behind the “theft and destruction of data on the network of Sony Pictures Entertainment.”

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