The Instagram Dilemma: To Click or To Not Click-Through?

Clickable images on Instagram should have brands jumping for joy. In contrast to much of social media, a single post can produce thousands of likes.

Whether you bemoan the advent of clickable ads on Instagram — and it is truly a polarizing topic — it should come as no shock. Twitter, Pinterest, and Facebook have led the way. However, the fact that it has not received much media attention is quite surprising.

Clickable images on Instagram should have brands jumping for joy. In contrast to much of social media, a single post can produce thousands of likes. Now with clickable images, you can post a picture of a new product and send people directly to a place where they can buy it.

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