The Inner Workings of Ad Networks and Ad Exchanges

Every publisher knows ads are a known way to monetize their users as long as there are eye balls coming in. This post looks at the digital ad space and what you should be aware of when trying to understand the space.

Every publisher knows ads are a known way to monetize their users as long as there are eye balls coming in. This post looks at the digital ad space and what you should be aware of when trying to understand the space. More after the jump.

Most ad networks work based off a CPM model, where the publisher bills the ad network for every 1000 ad impressions they deliver. CPM stands for Cost-Per-Mille, which is Latin for ‘thousand’.

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