The Heist of the Century or Just a Lousy Thing That Happened? The Reporting of the Theft of Marc Jacobs' 2012 Collection

Just before the weekend, you may have caught word of one of the greatest fashion heists of all time, that every last stitch of assembled fabric had been stolen from Marc Jacobs‘ 2012 collection in a daring daylight robbery. Outlets like Gawker led with breathless headlines such as “The Entire Marc Jacobs Spring Collection is Missing!” So bad was the theft that Jacobs was forced to cancel a planned European press day, which led to speculation that this might also be an end to the company in full, given that now they don’t have any clothing left? Turns out, the whole thing, while bad, wasn’t nearly as bad as it was initially reported.