The Hearst Mindset
Amy Wicks and John Koblin at WWD have a great piece this morning that examines how Hearst Corporation’s budget-conscious ways has become the industry standard. Hearst Corp’s CEO Frank Bennack has a long history of preaching sensible spending and a no-frills approach that now has the company poised to pass one of its biggest rivals:
Now that there appear to be some signs of life in the beleaguered publishing world, Bennack’s parsimony has positioned Hearst to make a blockbuster deal.
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