The Financial Times Calls Apple's Bluff
The FT would rather give up its iPad app than lose its direct relationship with subscribers.
Right around the beginning of the year Apple added a new rule for apps that run on iOS. It now wanted everyone who sold content outside of an app to also sell it inside the app. Oh, and pay Apple 30% of the in-app sales.
The Financial Times is the first to refuse to go along with Apple’s demands. Selling subscriptions directly to its customers is worth too much, because it allows it to customize advertising and products to its audience.
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