The Final Word On Erdos & Morgan

After we posted the results of the Erdos & Morgan study declaring “Roll Call’s Continued Market Dominance,” we received a few questions from readers about the study’s methodology.

Roll Call got back to us and explained what it means to be a “sponsor” of the study.

Now Erdos & Morgan has written to answer a few more questions, which we’ll reprint here…

  • What is the sample size? “Congressional branch – 100 in Congress, 100 chief legislative aides and 100 staff directors received questionnaires which is a total of 300. Completed interviews were obtained from 137 individuals. The Executive branch – 300 individuals received questionnaires. A total of 186 usable questionnaires were returned. State, City and County Gov’t. – Mailed out 300 questionnaires and 175 returned questionnaires. Private Sector – six fields (Finance & Industry, Business, Communications & Media, Education, Law, Healthcare and Science) each field was sent 300 questionnaires for a total of 1,800 and 1,135 individuals responded. Associations – 300 mailed a question and 143 completed questionnaires were returned. The above equates to a total 3,000 sample size.”

  • Are people paid? The option of donating $5.00 to a listed charity was offered.

  • Who else sponsored the 2006-2007 Opinion Leader Survey?

    ABC
    AVIATION WEEK AND SPACE TECHNOLOGY
    BBCA
    THE BALTIMORE SUN
    BUSINESSWEEK
    CONGRESS DAILY AM
    CONGRESSIONAL QUARTERLY
    THE ECONOMIST
    FINANCIAL TIMES
    FOREIGN AFFAIRS
    FOX NEWS
    HARVARD BUSINESS REVIEW
    INITIATIVE
    INTERNATIONAL HERALD TRIBUNE
    MINDSHARE
    NATIONAL GEOGRAPHIC
    NATIONAL JOURNAL
    NATIONAL REVIEW
    THE NEW REPUBLIC
    NEWSWEEK
    THE NEW YORKER
    THE NEW YORK TIMES
    PBS
    ROLL CALL
    SCIENTIFIC AMERICAN
    SMITHSONIAN
    STARCOM WORLDWIDE
    UNIVERSAL MCCANN
    THE WALL STREET JOURNAL
    THE WASHINGTON TIMES
    THE WEEK
    THE WEEKLY STANDARD
    WIRED

  • Erdos & Morgan maintains that being a sponsor only allows one to use the data but that the studies are independently conducted by Erdos & Morgan. No one hires E & M to conduct this survey.

    Good? Good.