The Fame Game: Smaller and Quicker on the Internet

According to Rex Sorgatz’s article “The Microfame Game” over at nymag.com there are five steps to getting famous on the internet:

    1. Self-publish
    2. Stylize
    3. Overshare
    4. Respond
    5. Ally
    6. Diversify
    7. Create Controversy
    8. Persist






Sound familiar anyone? (re: Step Three: “The Jedi Knight of the oversharing craft is Julia Allison”). Sorgatz himself has had some experience with this phenomenon, having found online fame after a run-in with “Prairie Home Companion” host Garrison Keillor.


A few years back I launched a T-shirt line with ironic slogans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in