The Facebookization of LinkedIn

Last night Mark Hendrickson broke the news that LinkedIn would update their design. The new design heavily resembles Facebook’s design including the color scheme. There are some critical differences but for the most part, these changes reflect a shift toward the addition of features that have been native to Facebook since the beginning. LinkedIn will add status updates, more granular privacy settings and more prevalent group features.

So are LinkedIn and Facebook going to end up being direct competitors? Potentially.

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