The Facebook Marketing Bible – February 2009 Edition is Now Available

Facebook Marketing Bible

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – February 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French and Spanish.

The densely-packed Facebook Marketing Bible contains three detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, and Tools for Application Developers. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

The February 2009 edition includes updates on the following topics:

  • The latest data on US age and demographic data. Facebook is growing in every age bracket in the United States. The fastest growing group? Those over 45! Learn the details about the 45 million people in the US using Facebook each month.
  • The latest updates on performance advertising on Facebook. For those interested in driving e-commerce transactions, Facebook offers new opportunities to reach your target audience. However, how you target the right audience requires new thinking. Learn more about how to reach the people you want to reach.
  • Updates on ways grassroots marketers and application developers are using Facebook Status Updates to get the word out. Status updates are highly visible “micro blog posts” that you can use to get the word out. Learn how experts are doing this both through the Facebook Platform APIs and on an individual ad hoc basis.
  • Plus, updates on Custom FBML Tags, Wildfire’s contest platform, AdNectar’s sponsored virtual gifts platform, and more.

Facebook Marketing BibleFor those interested in learning more, click the purchase link above. The price is $49, or $59 with three months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!


Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Groups

  • Strategy: What about spamming existing groups?
  • SEO

3. Pages

  • Strategy: Groups and Pages are very similar. Which makes more sense?
  • Strategy: I’ve just created a Page. How do I promote it?
  • Group to Page Migration
  • Guidelines for Promoting Pages Outside Facebook
  • Official vs Unofficial Pages
  • Pages and SEO
  • Ways Page Owners Can Restrict Content for Underage Users
  • More Features Coming Soon

4. Events

  • Events API
  • Events SEO

5. Notes and Photos

  • The Viral Dynamics of Photo Tagging
  • Photos as a Facebook Marketing Channel: Opportunities and Limitations

6. Messages

7. Status Updates

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Tracking Facebook’s International Growth by Country

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

12. Engagement Ads

  • Summary of ad units available to Facebook advertisers
    1. Sponsorship Units on the New Facebook Home Page
      • Social Video Ads
      • Sponsored Virtual Gifts
      • Events Ads
      • Pages Ads
      • Polling Ads
    2. Advertising in the New Facebook News Feed
    3. Advertising on the Profile Page (and other pages)

13. Virtual Gifts

  • The Future of Virtual Gifts on Facebook

14. Performance Ads

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

  • List of Leading Facebook Platform Ad Networks
  • What eCPMs do apps charge? Data from Facebook application developers

18. Facebook Platform Application Sponsorships

  • List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
  • Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

  • Strategy: What is the Right Way to Market Through Facebook Applications?
  • Strategy: Where do most new application users come from?