The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but it has also diversified beyond simple likes of the past to more expressive options.
Gone are the days of simple likes, thumbs up and double-taps. Now, our social channels and phone keyboards are flooded with Bitmojis, Memojis, emojis and more, allowing consumers to visually and graphically express themselves.
But
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