The European Union Elections Generated 2.1 Million Related Tweets Last Weekend

Brexit was one of the most-discussed topics

There were 6.2 million election-related tweets since the start of the campaign in February Twitter
Headshot of David Cohen

Elections in the European Union kept Twitter humming last week.

Director of public policy for Europe Karen White said in a blog post that there were 2.1 million EU-election-related tweets from last Thursday through Sunday, when voters in 28 member nations went to the polls, with popular hashtags including #EP2019, #EUelections2019 and #ThisTimeImVoting.

The first two on that list spurred special hashtag-triggered emojis across all official EU languages.

There were 6.2 million election-related tweets since the start of the campaign in February, up 273% from the previous EU elections.

Brexit was one of the most-discussed topics, spurring 1.5 million tweets during election weekend, including 221,000 using the #brexit hashtag.

The most-mentioned candidates for president of the European Commission were:

  1. Frans Timmermans
  2. Manfred Weber
  3. Ska Keller

The most-frequently-mentioned parties were:

  1. European Green Party
  2. European People’s Party
  3. Party of European Socialists

The livestream of the #TellEurope Eurovision debate on the European Parliament’s @Europarl_EN account tallied 2.5 million views.

Humans didn’t monopolize the social network, as there were nearly 22,000 #DogsAtPollingStations tweets on the Thursday and Friday of the elections.

White wrote, “Serving and protecting the health of the public conversation continues to be Twitter’s key priority. We’ll continue working to protect conversations on the service, particularly around election cycles, by investing in technology, developing new policies and building meaningful partnerships to further our understanding of the political and social context within which Twitter operates.” David Cohen is editor of Adweek's Social Pro Daily.