The Essential Elements of a Good Social Strategy

When your lead-gen efforts are flagging, it’s time to refocus

More companies are realizing that their current business-to-business lead-generation strategies are not working. It’s now time to replace the cold call with a targeted approach that identifies and attracts the audience that wants your products or services.

However, there is more than one approach to filling your sales pipeline and securing more customers. According to Sapper Consulting CEO Jeff Winters, an authority on lead generation, “The most effective social strategies result from starting at the very bottom of your funnel and working your way up to the top.

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