The Effect Creative Types Have Had On the Obama Campaign


Now that we’re all suffering through our post-debate hangovers, we thought to link up Rupal Parekh‘s story on AdAge earlier this week, “Creatives Have a Crush on Obama.” It talks not only about the huge amount of people from the creative industries have joined up with the Obama camp and why that has given the candidate such an edge, without having to spend a dime. It makes an interesting point that, unlike when big name celebrities have gotten behind a campaign, when creatives get behind something en masse, with their connections, their knowledge of what’s effective in advertising and the workings of this here interweb, it’s a force to be reckoned with. The piece talks to people like Shepard Fairey and several of the ad agencies who have pitched in for free and made some of the bigger internet hits for the candidate. Here’s a bit:

“This is a guy who speaks in poetry — he’s a wide-open canvas and really right for making incredibly moving and incredibly inspiring work,” said John Dukakis, the son of former Massachusetts governor and 1998 Democratic presidential hopeful Michael Dukakis, who serves as senior VP-branded entertainment at Boston ad agency Hill Holliday. It’s no surprise that “creative folks, who are constantly looking for things to do on their own that are fun, interesting and even historic,” find themselves attracted to Mr. Obama.