The Economist to Publish Weekend Editions on Snapchat Discover
A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it.
A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it.
The Economist announced today that it will publish an edition on Snapchat Discover each weekend that will cover one theme or subject using at least 14 “top snaps,” or animated cards, as well as reporting, analysis, charts, maps and videos from its editorial team worldwide.
The
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