The Economist is the latest publication to partner with Bloomberg Media Distribution, joining a list that includes The Hollywood Reporter, Billboard and STAT, who all have partnerships with the organization.
Under the terms of the deal, which begins this July, Bloomberg Media Distribution will distribute The Economist’s daily M-F short-form series, the appropriately named Daily Watch, which debuted in October of last year.
“The appetite for high-quality video news has grown exponentially over the past few years,” said Bloomberg Media Distribution general manager Josh Rucci in a statement. “We are thrilled to partner with The Economist to make their global premium video coverage available to our clients to better meet their audience needs.”
Bloomberg Media Distribution licenses a range of content that includes the Bloomberg Terminal, as well as photography, news and video content. Rucci has previously noted the particular success of video, citing it as a “huge growth area,” in a Talking Biz News interview in 2015.