The Dr. Is Tweeting on Showtime’s Nurse Jackie

Premium cable network Showtime is incorporating Twitter into its Nurse Jackie series, having the Dr. Cooper character, portrayed by Peter Facinelli, tweet during the show, with the tweets showing up in real-time on Twitter account @DoctorCoop, The New York Times reported.

Showtime senior vice president and general manager for digital media Robert Hayes told the Times, “We want the story to extend beyond the half-hour or hour that it lives on-air and become ubiquitous with your life.”

According to the Times, unlike a recent episode of CBS series The Good Wife, which incorporated Twitter but uploaded all the related tweets in a batch, tweets on the @DoctorCoop account will be timed to coincide with the East Coast airing of each installment.

Recommended articles