The Don of PR Reminds The New York Times That Stunts Work
Here’s one we missed to end the week: last week, The New York Times chose to use one of its “New York Today” columns to position our fair city as a land of large-scale stunts, be they graffiti residencies or models riding donkeys through Times Square.
Howard J. Rubenstein — Rubenstein Associates founder alternately known as “Superflack” and “The Don of PR” — responded with a letter to the editor that we will share here for you.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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