The Diverse Dimensions of Pitching Shelter and Design Stories

Aspirational or accessible, fabulous celebrity properties or home makeover solutions, brand new items or older but undiscovered products? These are a few of the many choices in the disparate home, garden and design media category. Types of outlets have also expanded, from coveted ‘shelter’ magazines to sought-after blogs to TV shows and out-of-home taxi video segments.

Pitching opportunities for stories and product placements have similarly increased. PCNY’s panel on Monday featured editors and producers from six home and design media outlets, all providing clues about optimal approaches.

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