The Death of Coolhunting (and, by extension, this precious piggy)

This was probably one of the most interesting read of the week for this writer, “Who Killed the Cool Hunter?” One of those things you randomly run into, and because it’s phrased as a question, you’re apt to mentally respond, “Oh yeah! What did happen with all of that?” The essay references that alarming Malcom Gladwell essay in the New Yorker from ’97 that told of these new companies sprouting up here and there, hitting the streets and telling big companies what was “cool.” So what happened? Well, read the essay. But to quickly summerize: the internet. Companies learned how to use it, the media has slowly been learning the pace at which it must opperate, and we got too damn quick for the likes of them. Interesting.